About Us

Brand Purpose:

Our brand's purpose is to provide products that give women and children confidence, crushing self-doubt one step at a time. We believe that respect starts with your shoes, and by wearing our products, individuals can regain their confidence and embrace their unique sense of self.

Brand Mission: 

Our mission is to empower women and children by offering culturally stylish and complementing shoes and accessories that help them overcome self-doubt. We understand the significance of having African products that not only build self-confidence but also strengthen the connection to our African roots. By continuously providing culturally stylish shoes and accessories, we aim to empower our customers, ignite their confidence, and inspire them to embrace their unique selves. Our products from Africa serve as a symbol of pride, uniqueness, and confidence, allowing individuals to embrace their heritage while expressing their individuality.

Brand Vision:

Our vision is to create a world where our shoes become a symbol of hope and empowerment. We envision a world where our products not only inspire style and confidence but also create opportunities for single moms to earn additional income and regain their self-assurance after life's challenges. From supporting motherhood to offering solace through cancer, depression, domestic violence, and more, we aim to be a source of empowerment and support. Our ultimate goal is to allocate a portion of our proceeds to non-profit organizations that assist single moms, provide shoes to the less fortunate, and work towards building and strengthening communities both locally and abroad. We believe that by walking together in our shoes, we can make a tangible difference in the lives of women and children, spreading hope, empowerment, and support. Together, we can create a world where every step taken is a step towards empowerment, compassion,  positive change and a brighter future.

Brand Values:

1. Culture: At Sole Crush, we deeply value and embrace the rich tapestry of diverse cultures, with a special focus on our African heritage. We foster a vibrant community that attracts and retains individuals who share a deep connection to our African culture. We celebrate and honor our traditions, infusing them with a modern twist to create a unique and enriching experience for our customers. By rediscovering and embracing our cultural roots, we believe that we can bring about positive change and empower women and children to thrive with unwavering confidence, eliminating doubt along their journey. We are proud to showcase the beauty and diversity of African culture, inspiring a sense of pride and self-assuredness in all who wear our culturally-inspired shoes and accessories.

2. Community: We are dedicated to building strong connections within our communities. We believe that by sparking change, improving lives, and fostering individuality in every step, we can create a positive impact. We actively engage with and contribute to our communities, supporting local initiatives and organizations that align with our values.